April 18, 2008
Build Marketing Network With Advertising
Build Marketing Network With Advertising
Copyright © Neilwyn Joy A. Cumla
http://www.cumla.ws
Building a network for any business or endeavor is not as difficult as many believe it to be. If a business owner thinks about it, they can see they already have the start of a good network, but may not be taking advantage of the possibilities. One common thread of most marketing efforts involves the use of what is called a warm market…that is family and friends to whom most people turn to first with every new product or idea they come up with.
The real problems is that the warm market can turn cold quickly as friends and family tire of being harassed about new money-making opportunities. A cold market, where cold calls come from, has always been a tough sell, with only confident successful sale associates being able to make it work. However, many people ignore their expanded warm market, or fail to realize it even exists.
Business associates and those met during professional gatherings can all be part of a warm market, provided the hard sell is used for the cold market. By that, sales associates have to present their ideas in a manner that makes people want to be involved, but by telling them they need to be involved. The best way to accomplish this is by letting them experience the benefit before offering the opportunity of any product or service.
For example, a business selling vitamins may have a tough time selling someone else on the notion of them selling the same vitamins and making a lot of money. However, buy touting the benefits of the vitamins and convincing them to try them, if they receive the expected benefits, they will become a steady customer. Over time, this customer may ask, or they can be told, they can purchase these same vitamins at a wholesale cost if they are a distributor.
They now have a product that they believe in and know works as promised. By becoming a distributor they can buy them at a reduced cost. Even if they never recruit another person to work under them, the person who recruited them has another member in their network. Chances are good, however that this person will tell others about the vitamins, especially if they can make enough money to pay for their own selling to others.
The network has been expanded by one more person, and if they tell two people and they tell two people, it will not take long for the network to grow. While advertising on the internet or print and broadcast media may have its benefit, hearing something good about a product creates more interest and word of mouth advertising is, without a doubt, the best for of advertising for any product.
In addition to the benefits of word of mouth, the information is being given to a targeted market…people who will benefit the most from using the product. It is in a distributor’s best interest to advertise the product and not the income possibilities as once the customer understands and believes in the product, they will be asking to become a distributor.
Neilwyn Joy A. Cumla
Success University Student
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